Mobile banking adoption continues to rise, with 25 million households accessing financial accounts via a mobile device in 2012, according to the Fiserv Consumer Trends Survey.
While mobile banking adoption rates among credit union members vary widely, the service is typically used by 15% to 20% of a credit union's online banking users. However, Fiserv analysis has shown that credit unions can achieve adoption rates up to two times higher than these averages by taking a proactive approach to marketing the service to members.
One resource that should not be overlooked when marketing mobile banking is the credit union's frontline staff, which includes branch and member care employees. Because they are viewed as professional experts by members, recommendations from branch and call center employees can significantly influence mobile banking adoption.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
