Cardtronics, the largest independent ATM deployer in the nation, has launched a program that allows credit unions and other financial institutions to add their logos to the network's fee-free ATMs.
Cardtronics is the parent company of the surcharge-free Allpoint Network, which has 43,000 ATMs across the country.
The new program, dubbed Preferred Branding, will allow up to nine credit unions and other financial institutions to add their logos to a preferred brand decal on the front of the Cardtronics' surcharge-free ATM, this even if another financial institution already has its logo on the credit union's top and screens, the card deployer said.
(Click on image right to see expanded version.)
The company highlighted an arrangement between San Antonio-based Frost Bank and Lake Jackson, Texas-based Texas Dow Employees Credit Union.
Each institution topped some Cardtronic machines with its own logo in locations most used by its depositors and added its logo to other machines in areas with less depositor traffic.
Cardtronics will also “facilitate the transfer of ATM locations into ATM location data into ATM locator tools to help consumers find all their bank's or credit union's fee-free ATMs,” the company said.
Cardtronics said financial institutions have already added their brands to 19,000 of its ATMs.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
