Search
 

Michigan CUSO Merger Helps Clear Up Branding Confusion

How do you steer a brand out front, convince all involved of the potential savings and still deliver a suite of products and services to credit unions, hopefully, seamlessly? Consider a merger.

By Michelle A. Samaad | Updated on July 24, 2013
How do you steer a brand out front, convince all involved of the potential savings and still deliver a suite of products and services to credit unions, hopefully, seamlessly? Consider a merger.

That’s what happened between CUcorp and CU Solutions Group when the two combined operations on July 1. The Lansing, Mich.-based CUcorp is a wholly-owned subsidiary of the Michigan Credit Union League & Affiliates. The CUSO serves the state’s credit unions with card services, lending products and consulting and partner relationships. Located in Livonia, Mich., CU Solutions Group was formed in 2010 by combining several entities including CU Village, HRN, and Koker Goodwin into one company, according to the league.

As a result of that consolidation, CUSG extended its reach outside of Michigan to offer credit unions nationwide service in marketing, technology, membership enhancement and performance management. The recent merger will take the CUSO a step further with credit union performance solutions.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Critical CUTimes.com information including comprehensive product and service provider listings via the Marketplace Directory, CU Careers, resources from industry leaders, webcasts, and breaking news, analysis and more with our informative Newsletters.
  • Exclusive discounts on ALM and CU Times events.
  • Access to other award-winning ALM websites including Law.com and GlobeSt.com.

Already have an account?

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper

Recommended Stories

Credit Union Times

Join Credit Union Times

Don’t miss crucial strategic and tactical information necessary to run your institution and better serve your members. Join Credit Union Times now!

  • Free unlimited access to Credit Union Times' trusted and independent team of experts for extensive industry news, conference coverage, people features, statistical analysis, and regulation and technology updates.
  • Exclusive discounts on ALM and Credit Union Times events.
  • Access to other award-winning ALM websites including TreasuryandRisk.com and Law.com.

Already have an account? Sign In Now
Join Credit Union Times

Copyright © 2024 ALM Global, LLC. All Rights Reserved.