Branding. It's a hot buzz word and topic in credit union circles these days. Credit unions spend a ton of time and resources on their brand's look, design, graphics and marketing. But branding is more than your strategy and look. Branding is also about your people.
Branding is only as strong as the employees that live it. Once you develop your brand plan and look, how do you get your employees to live it? Here are five tips to get your employees engaged in your brand.
Communicate your credit union values. Ensure they are clearly spelled out to employees at every opportunity. Make the most of the time you have, including employee meetings, orientations, training and marketing event kick-offs. Your employees cannot truly live the brand unless they know the credit union's core values.
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