The $1.2 billion Pen Air Federal Credit Union has donated its mobile branch to the Southeastern Credit Union Foundation, the Pensacola, Fla., credit union said.
The SECUF has “rewrapped” the vehicle to promote a general credit union message, including the Web address of asmarterchoice.org to help consumers find a credit union near them.
The rewrapped mobile branch was displayed at the League of Southeastern Credit Unions' annual convention and exhibition held earlier this month in Orlando, Fla.
Although the mobile branch may be used for some promotional events, its primary purpose is to help credit unions whenever they are affected by natural disasters in Alabama and Florida and surrounding states, said Mike Bridges, vice president of communication for LSCU.
In 2011 and 2012, the mobile branch enabled $237 million WinSouth Credit Union in Gadsden, Ala., and the $46 million Secure First Credit Union in Birmingham to continue serving its members after both credit unions were hit hard by tornado disasters, the league said.
But in addition to lending it out to other credit unions, Pen Air realized it was using the mobile branch all the time for SEG development, business development, special events and community events, said Patty Veal, vice president of marketing for Pen Air FCU. So the credit union decided to donate its mobile branch to SECUF after purchasing a new mobile branch.
“Pen Air Federal Credit Union has been more than happy to help out other credit unions during natural disasters,” Veal said. “We knew that the league was in need of a mobile branch. We're happy to have played a part in that so when credit unions have a need for the mobile branch they can contact the league directly.”
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
