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Guest Opinion: Don’t Lose Members

At Space Coast Credit Union, we continue to reinvent ourselves to ensure that we meet the needs of our members. We work hard to ensure that we are keeping up with current trends so that we can both anticipate and be responsive to those products and services our members need...

By Timothy Antonition | Updated on June 26, 2013
At Space Coast Credit Union, we continue to reinvent ourselves to ensure that we meet the needs of our members. We work hard to ensure that we are keeping up with current trends so that we can both anticipate and be responsive to those products and services our members need to run their households.

We don’t believe in change for change’s sake; but rather, in continuous improvement in how we deliver service where our members expect us to deliver service.

When mobile technology was first developed, we kept our eyes on the platform as we felt that this was going to be the future of how consumers would interact with their credit union. As you know, over time, more and more consumers have started to carry a mobile phone and now, large numbers of those phones are smart phones. The smart phone has become the branch for many of our members. Unlike a traditional branch, this mobile branch is everywhere our members are. Studies show that a lost mobile phone is reported missing within two hours, which tells us that if we can connect to our members’ mobile devices, we are connected to them at all times.

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