The $2.4 billion Michigan State University Federal Credit Union has launched an e-alert service that provides notifications by email or text aimed at keeping its 171,000 members informed and more safe.

The service was developed in-house and includes general alerts such as financial tips, rate changes and events, and account-specific alerts such as balance and cleared check notifications and loan payment reminders.

To promote the contest, East Lansing-based MSUFCU – the largest of university-based credit unions – is holding a “text to win” contest with an iPad Mini as the top prize.

 “With nearly 20% of MSUFCU members living outside the state of Michigan, services like e-alerts provide additional, convenient ways for all our members to manage their accounts no matter where they're located,” said Patrick McPharlin, MSUFCU's president/CEO.

MSUFCU was founded in 1937 and now has 12 branches and more than 515 employees. Membership is open to MSU and Oakland University faculty, staff, students, alumni association members and their families and to a variety of SEGs.