SAN FRANCISCO — Seven minutes to tell a company's story. That's what presenters at Finovate, the San Francisco new technology show, get to dazzle an audience filled with investors, financial institutions, press, and just the curious.

Daunting as that sounds, 72 took up the challenge in the spring 2013 edition of the show.

On day one Tuesday, 36 climbed up on the podium, mixing big names – such as Steve Streit, the founder of Green Dot who was there to hype his non-bank, GoBank – as well as very little companies such as P2BInvestor, which aspires to harness crowdsourced funding to make business loans.

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