It is time for something better. It is time for Mobile Banking 2.0.
That is a thought that is bubbling throughout the mobile banking community and the plain fact is – excepting perhaps a couple of the money center bank mobile apps – most of the apps in consumers hands are very much Mobile 1.0 products.
They are static, unengaging, and a proof is that at most institutions the vast majority of interactions via the mobile channel take less than a minute, mainly because most are quick balance checks.
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