A former PSCU executive has been named the new senior vice president and chief operating officer at CUES, the Madison, Wis.-based executive leadership group said.

John Pembroke joins CUES from CW Financial in Silver Spring, Md., where he was COO. He also has been chief strategy officer for Shared Vision in Tampa, Fla., and chief marketing and product development officer for PSCU in St. Petersburg, Fla., his new employer said.

Pembroke succeeds Barb Kachelski, who left CUES to become the executive director of the American Academy of Cosmetic Dentistry.

Pembroke – who holds a bachelor's degree from the Wharton School of Business at the University of Pennsylvania and an MBA from the University of Chicago – also has held leadership roles at Cox Enterprises, Kellogg, Kraft Foods and Procter & Gamble, CUES said.

“I've had a lifelong affiliation with credit unions, and I'm happy to become a member of the CUES team. I've always held the organization and staff in high regard, and I look forward to being a part of building CUES' brand and business into the future,” Pembroke said in the CUES announcement.

“We are very excited to have John join the CUES team. His background with brand management, ecommerce, and product development is a great fit as CUES works to position the company in executing our mission to develop credit union CEOs, directors and future leaders,” said Chuck Fagan, CUES president/CEO.

Fagan, a former executive vice president at PSCU, took the helm at CUES this year.