FX, by contrast, develops ideas and is content to work with an idea over time with a goal to developing a dramatic series, television which tells a dramatic, character driven story over a number of years but which has a definite story arc with a beginning, middle and end.

This means that most script ideas for which FX develops a pilot program then go on to become series, Clemens said.

Clemens said FX's commitment to innovation comes in its resolution not to rule out any story idea without at least hearing it and to take familiar story lines in television, the police story, the medical story and the legal story and turn them on their side so that they are unlike any others in their genre have ever been.

“The Shield” told a police story unlike any other ever on television, likewise “Nip Tuck” did the same for medical stories, she said.

“We take established genres and subvert them,” Clemens told the audience.

But at the same time, FX demanded that the stories keep their authenticity, grit and originality, even when that has meant that they depart radically from their original ideas, such as by making a character which had only been planned as a guest or one time character into a co-lead after the pilot showed them how important the character was to the storyline.

In a question-and-answer period, Clemens suggested that credit unions could carefully target their innovation to maintain their core business but try to expand and grow in new areas.

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• Virtual Teller Idea Wins THINK Prize 13
• The Great Change Debate
• THINK 13 on Wednesday: Slide Show
• Starring on Google+
• Mayor Booker Keynotes on Change
• Innovation Needs Controls
• THINK 13 on Tuesday: Slide Show
• Self-Assessment First Step in Innovation
• Leaders Should Talk Last
• CO-OP Rebrands ATM, Branching Networks
• Chicago Confab Kicks Off