The $92 million Northwest Resource Federal Credit Union in Portland, Ore., will change its name to Trailhead Credit Union as of June 3.
The rebranding is to help distinguish the 6,000-member credit union from other credit unions in Oregon with the word "Northwest" in their name as well as reflect the spirit of its location, the credit union said.
The new name also was chosen to reflect Northwest Resource's position in the Portland marketplace as an alternative to big banks. "Small Enough to Know Better" is its new tagline and the rebranding was the result of six months of work with Weber Marketing Group, the credit union said.
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