LAS VEGAS — When it comes to how content marketing impacts a company's website, it easily boils down to four words: "They ask. You answer."
During a morning session at NACUSO's annual conference Thursday, Marcus Sheridan, founder of The Sales Lion, a sales marketing and personal development blog, described those actions as the "golden rule" for marketing as he encouraged attendees to be the problem solvers for those who come to their websites.
"I define content marketing as becoming the greatest teacher in the world on what you do on your website," said Sheridan, who came off the meeting room stage at the Encore Las Vegas and spent his entire talk weaving in and out of the audience to engage and get feedback on what has and hasn't worked in the past when it comes to generating leads and sales from online channels
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