The Virginia Credit Union League has launched a new statewide social media campaign with a dual goal of raising awareness about the benefits of not-for-profit cooperatives among young consumers (age 18 to 35) and encouraging them to become credit union members.
The social media campaign is based on research that shows consumers "feel they are taking a 'hit' from the economy and are suffering the impact of higher prices and rising fees," according to the VCUL in Lynchburg.
The league said a creative team leveraged that consumer research to develop an amusing video that takes the feeling of being hit to a literal level. The video features a George Washington-type character, representing money, who taunts an average guy going about his day.
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