Young professionals are becoming a key demographic driving the bottom line of a credit union.
CEO Bill Carhart of the $50 million Oswego County Federal Credit Union in New York is a big advocate of using this resource.
"I am a big believer that a large part of our success has been due to two very simple components. First, of the 20 employees we have, 14 of them are under the age of 30," Carhart said. "They are young, energetic, and completely dedicated to delivering upon our service statement of 'providing our members a brighter financial future by fulfilling dreams and earning trust.' They are able to offer great insights into what younger adults are looking for and have been a big reason we have moved our average member age from 48 to 44."
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