Business intelligence, obtaining actionable insight from the information credit unions already collect and store, is often presented as the solution to a world of sales, service and productivity issues. BI can be just that, but too often a lack of understanding of its benefits, difficulty in extracting it or insufficient follow-through, affects the ability to affect meaningful change.

BI solutions implementation is straightforward and the value is quickly evident in the lobby. Systems that track sales, service and productivity in the lobby provide meaningful data and a clear path to improvement.

A lobby tracking system (LTS) is a computerized application that captures lobby performance information in real-time. Optimally, these solutions collect information through self-service technology or greeters and then process and analyze it, providing both initial benchmark reporting and ongoing updates. Using this trending data, credit unions can easily identify performance-improvement opportunities.