“Credit unions need the tools to help them provide a hand up – not a hand out – for their members,” Beall said.

“Looking at Pelican State's recent accomplishments with its certification training through the leadership of Jeff Conrad, we believe they are a perfect example of how credit unions can help support their members financially, which ultimately will build wealth in their communities for better lives overall,” he said

Conrad said, “There are so many people in the state of Louisiana who need to get their financial lives back on track. And when they come to your credit union, your entire staff can be prepared to identify their needs and help them with the tools that are provided through this training and certification.”

Jamie Chase, CEO of CU Strategic Planning in Tacoma, Wash., said, “Jeffrey Conrad's vision to certify the credit union's entire staff sets the bar for other credit unions to follow, allowing members to receive assistance during every interaction with their credit union that will ultimately lead consumers out of predatory debt and build wealth in their respective communities.”

Jeff Conrad is breaking new ground for credit unions and CDFIs with his visionary approach to community development and member service. We look forward to seeing his staff make tremendous financial changes in their members' lives.”