The Power of Print

Magazines - specifically not the virtual type - can help keep your credit union in front of folks for months on end.

It was just last week that I found myself sitting in the waiting room of my dentist, anticipating the cleaning procedure my teeth were about to experience. As I sat there, fidgeting for a way to occupy my time, (my dentist has designated the office as a no-cell phone zone) my attention turned to an assortment of magazines haphazardly spread across the top of the end table next to my chair.

In a world where all the experts seem to be advocating the use of digital communications as a way to reach the masses and save trees in the process, here I was, surveying a collection of print publications much like a child perusing which toy to play with next. Yet I was thoroughly amused, for the thought of handling a bound collection of paper pages that did not require scrolling or 54Mbps of Internet connectivity was all too thrilling.