By year end, Mountain View, Calif. based Intuit will offer its popular, standalone personal finance manager Mint directly to financial institutions, for them to offer the personal financial management solution as a value add to their customers.

The company said it also plans to continue to offer FinanceWorks, a more traditional PFM that Intuit had offered through banks and credit unions since 2008.

Mint, acquired by Intuit in 2009 and hitherto offered directly to consumers, has proven wildly popular, with some 12 million users claimed by Intuit. Thus the decision to roll out Mint more broadly.

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