The 9,400-member, $94 million Weber State Federal Credit Union has learned that even as the payment space is undergoing rapid change, basic rewards programs and options can still help drive card member behavior.
The Ogden, Utah, credit union has a card portfolio of roughly 1,400 accounts worth roughly $2.8 million as of end of last year, according to NCUA records.
The credit union reported that without having a rewards program available to cardholders, its card portfolio had more or less stagnated for the past couple of years and had not even managed to grow enough to keep up with normal card attrition.
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