As far as Jay Magulski and Mark Hudzik are concerned, growth isn't something you turn over to the marketing or corporate development department and figure the job is done.

Both Magulski, president/CEO of the $2 billion Landmark Credit Union in New Berlin, Wisc., and Hudzik, chief development officer at $525 million Member One Federal Credit Union in Roanoke, Va., emphasize growth flows from the overall corporate culture, meaning, it must be part of an overall strategic plan.

Read more in the Growth Strategies Focus Report:

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"It's not something you turn on and off," Magulski said. "It has to be a consistent mindset in the culture of the organization. It won't be perfectly symmetrical in any comparison of one year to the next, but it's always part of the framework of what you believe is important for the organization."

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