PHOENIX — Too many fees, too little trust. That's how a large segment of consumers see traditional financial institutions, said Lewis Goodwin, CEO of Provo, Utah's Green Dot Bank, a subsidiary of Green Dot, the prepaid card company.
And in that market is huge opportunity, Goodwin told an afternoon session last week on emerging growth strategies at the BAI Payments Connect conference.
"We don't charge overdraft fees. We don't have penalties. We help a vulnerable group. Sixty million Americans are our potential market," he said.
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