The $1.5 billion GTE Financial in Tampa, Fla., has launched a new website that allows its marketing department to execute and adjust multi-channel campaigns in real time, the credit union and its website developer said.
The iAPPS platform from Bridgeline Digital Inc. of Burlington, Mass., also provides real-time reporting as it ends the reliance on IT staff to make changes to the site, the company and credit union said.
"We needed a strong technology platform … to make our digital strategy and marketing campaigns successful," said Mandy Zurbrick, vice president, Member Marketing and Promotion, at GTE Financial.
The new site took just four months to develop and launch, and also included a mobile version, GTE Financial and Bridgeline Digital said.
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