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Fynanz Becomes LendKey, Shifts to Cloud-Based Lending

Change expands variety of loans available.

By Natasha Chilingerian | Updated on February 04, 2013

The student lending technology provider Fynanz has rebranded to LendKey, a cloud-based lending platform that enables credit unions to provide auto loans and green construction loans in addition to student loans, the company announced.

LendKey said the new platform allows lenders to safely and quickly access lending markets for multiple asset classes, set up a full-scale, compliant lending operation within weeks and gain access to a community of like-minded lenders. The products built into the platform provide lenders with the tools needed to complete credit decisioning, loan origination, loan participation, loan servicing and demand generation activities, LendKey said.

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Natasha Chilingerian

Natasha Chilingerian

Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.

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