A recent analysis of social media conversations found that consumers join credit unions because of better customer service, more credit, and lower interest rates and fees.
Jehan Hamedi, manager of global market development for Crimson Hexagon of Boston, said nearly 230,000 relevant social media conversations were analyzed for the credit union study conducted from January to November 2012.
Crimson Hexagon leverages its proprietary technology to tap into social media conversations to uncover what consumers are saying about businesses, products and services.
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