With help from a Facebook fundraising app designed by online cause marketing solutions company CafeGive Social, Patelco Credit Union said it raised $6,535 for American Red Cross' Hurricane Sandy relief efforts.
Vowing to match donors' contributions up to $5,000, the $3.9 billion, Pleasanton, Calif.-based credit union raised its total storm relief donation amount to $11,535, Patelco said.
Additionally, in November and December 2012, Patelco sold $1 snowmen as part of a campaign to raise money for CU4Kids and the Children's Miracle Network.
Through nearly 7,000 member and employee donations ranging from $1 to $2,386, the credit union raised a total of $30,792. The funds will go directly to programs at the UC Davis Children's Hospital in Sacramento, Calif. and the Children's Hospital and Research Center in Oakland, Calif.
“We are very excited about the amount of money we raised and we couldn't have done this without the hard work of our employees and donations from both employees and members,” said Ken Burns, president/CEO for Patelco. “Here at Patelco, we pride ourselves on our commitment to improving our surrounding communities and this donation drive was a way to give back.”
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Natasha Chilingerian
Natasha Chilingerian has been immersed in the credit union industry for over a decade. She first joined CU Times in 2011 as a freelance writer, and following a two-year hiatus from 2013-2015, during which time she served as a communications specialist for Xceed Financial Credit Union (now Kinecta Federal Credit Union), she re-joined the CU Times team full-time as managing editor. She was promoted to executive editor in 2019. In the earlier days of her career, Chilingerian focused on news and lifestyle journalism, serving as a writer and editor for numerous regional publications in Oregon, Louisiana, South Carolina and the San Francisco Bay Area. In addition, she holds experience in marketing copywriting for companies in the finance and technology space. At CU Times, she covers People and Community news, cybersecurity, fintech partnerships, marketing, workplace culture, leadership, DEI, branch strategies, digital banking and more. She currently works remotely and splits her time between Southern California and Portland, Ore.
