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On Snail Mail, States’ Rights and Tweets: Editor/Publisher's Column

Creative thinking at Kern Schools FCU, NCUA dual chartering issue and social media are covered in this week's column by Editor/Publisher Sarah Snell Cooke.

By Sarah Snell Cooke | Updated on January 24, 2013

The creeping economic recovery has pushed credit unions to think more creatively to generate new revenues and efficiencies. A story we posted referring to Kern Schools Federal Credit Union last year drew an angry comment from a member recently.

According to the commenter, he or she was charged $5 for each letter the credit union tried to send regarding an account problem. This grabbed our editors’ attention and, although we couldn’t approve the comment to be posted because it contained profanity, when we asked Kern Schools about it, we  learned that the credit union started a $5 monthly returned mail fee to prod members into updating their contact information with the credit union. Once the credit union receives up-to-date information, the $5 is returned to the member.

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