Now that Bank Transfer Day has come and gone, some credit unions have been working hard to expand those new relationships centered on one facet that longtime members often tout: loyalty.
It's likely the one characteristic that sets credit unions apart from other financial institutions when it comes to building strong initial ties.
Where loyalty may still have more room to improve is in the area of investments and financial planning, some experts have offered. Depending on a member's needs, certain products and services could help form a foundation for long-term investment needs. Cogent Research said the push to establish loyalty to financial advisers is more pronounced.
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