The $252 million American 1 Credit Union in Jackson, Mich., said letting members choose the image on their cards for an additional fee resulted in $4,759.50 in donations to five charities in 2012.

Five charity-focused images debit and credit cards are available and half the fee goes to the specific charity:  the Michigan Humane Society, National Breast Cancer Foundation, Autism Society of Michigan, C.S. Mott Children's Hospital or the Wounded Warrior Project.

American 1 said more than 1,500 of its 50,200 members chose to make the move to a charity card last year.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Credit Union Management
Payments/Credit/Debit