The $290 million Charlotte Metro Credit Union in North Carolina will continue its tradition of kicking off its annual marketing campaign with television commercials during the first half of Super Bowl XLVII on Feb. 3.

Unlike previous CMCU ad campaigns – which featured humorous themes  – this year’s ad campaign is designed to showcase the North Carolina credit union as a place that helps customers achieve their financial goals. The four TV ads in the series are united by one theme – “happy place.”

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Peter Strozniak

Credit Union Times

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