CO-OP Financial Services has opened registration for its THINK 13 conference and is hoping for a disruptive crowd.

“Disrupt Business as Usual” is the theme of the April 29-May 2 conference at the Swissotel in Chicago.  

“THINK 13 will be a 'master class' given by some of the world's most respected business leaders, and attendees will come away with strategies to successfully innovate and avoid business as usual,” said Stan Hollen, president/CEO of CO-OP Financial Services in Rancho Cucamonga, Calif.

Speakers include:

• Scott Belsky, author of “Making Ideas Happen,” and founder of the behance.net online portfolio platform for creative professionals.
• John Costello, chief global marketing and innovation officer for Dunkin' Brands Group Inc., who has helped his company compete successfully against Starbucks.
• Margaret Heffernan, a corporate CEO, entrepreneur and author of “Willful Blindness: Why We Ignore the Obvious at our Peril.”
•  David Robertson, The Wharton School, University of Pennsylvania and author of “Brick by Brick,” an examination of LEGO's corporate turnaround.

Registration is available online. Early bird registration is available through Jan. 31 at $549 for credit union personnel and at $679 after that. Registrants may also select from four charity activities ranging from $100-$150, with proceeds going to Children's Miracle Network Hospitals.