Webtrends CEO Alex Yoder, a noted expert on website optimization in ecommerce, will headline an ecommerce panel discussion at the NAFCU 2013 Strategic Growth Conference. 

The event, open to both NAFCU members and non-members, is scheduled for March 12-14, at the Hyatt French Quarter in New Orleans, the trade group said.

Yoder, who as CEO is responsible for worldwide operations and the overall strategic vision of Webtrends, will be an expert panelist for the session “Converting Your Website into an Ecommerce Site.”

In 2011, he won a Stevie Award for Executive of the Year in Computer Software from Business Awards and was recognized by the Portland Business Journal as the 2010 CEO of the Year in Technology. The panel will be moderated by Jeffrey Chesky, founder of Insuritas, a leading insurance agency outsourcing solution for credit unions nationally. Joining Yoder and Chesky on the panel will be Jeremy Walker, vice president of digital marketing for Primacy, and W. Brian Harrigan, chairman and CEO for Insur I.Q.

Other speakers on the schedule include a keynote presentation by organizational psychologist Joseph Michelli on ways credit unions can demystify and leverage the innovative process, as well as a workshop on leveraging the power of integrated media led by Sundeep Kapur, director of strategic marketing for NCR Corp. To register, visit www.nafcu.org/growth. The early registration discount deadline is Jan. 11.