A new partnership between the Filene Research Institute in Madison, Wis., and QUEsocial, a Chicago-based technology company, is offering credit unions a new set of social media tools and resources.

QUEsocial provides a social business solution that extends beyond marketing and enables organizations to benefit from the power of their employees' social networks, the organizations said.

QUEsocial's solution translates Filene's research on social media into actionable results that will positively impact credit union members, said Mark Meyer, Filene Research Institute CEO.

Because social media has become an expectation among consumers, credit unions that utilize it for engagement can drive stronger business results across recruiting, marketing, public relations and member service, Meyer said.

“By ensuring employees know how to use social media for business and making it easy for them to convert social activity into business outcomes, credit unions can expand their reach and impact and efficiently work to achieve their business objectives,” said Patrick Rooney, QUEsocial CEO. 

The partnership extends the series of recent innovations introduced by Filene Research Institute to strengthen the competitiveness of the credit union industry and will provide individual credit unions and their employees with resources including:

• Exclusive Filene customized e-learning that helps employees develop the skills to use social media effectively for specific job functions.
• Content distribution that delivers relevant content to employees via SMS and email for easy sharing to their social channels.
• Gamification that motivates and rewards employees to convert social media activity into business outcomes.
• Business metrics that integrate with salesforce.com, recruiting tools and other enterprise systems to demonstrate ROI.

A recorded webinar about the new solutions is online.