Interested in faster growth? Then it's time to recognize and master the three moments of truth.

According to a CUNA Marketing and Business Development Council white paper titled “Moments of Truth”, faster growing credit unions have made the most of those moments of servicing, selling, and socializing in the communities that affect their business.

In a study conducted by Rick Grady with the Texas Credit Union League, he identified the strategies and tactics that make the Moments of Truth possible.

The white paper digs into how credit unions that applied the “Moments of Truth” principles were able to outperform their peers, their competitors, and the industry.

According to Grady, it stems from a core philosophy that permeates those organizations from the front office to back office, and from the top to the bottom.

The white paper is free to CUNA Council members and $50 to non-members and is available online in the white paper section of www.cunacouncils.org.

Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.

Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:

  • Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.