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The Simple Truth: Credit Unions, Local Banks Do Better on Simplicity Scale

The Global Brand Simplicity Index, which surveyed more than 1,000 U.S. consumers, found that less than 36% of consumers considered global and national banks to be the simplest type of bank.

By Peter Strozniak | Updated on October 16, 2012

People prefer to put their money where the simplicity is. And in the U.S., consumers believe credit unions and community banks provide them with a simpler experience than a national or global bank.

The Global Brand Simplicity Index, which surveyed more than 1,000 U.S. consumers, found that less than 36% of consumers considered global and national banks to be the simplest type of bank. The majority of consumers, however, said they prefer credit unions and local banks.

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Peter Strozniak

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