Whether Amazon.com's commercial lending pilot program is successful or not will be determined over time and how its underwriting terms stack up against banks, credit unions and others who have been doing business lending for years.

Dennis Dollar, principal partner with consulting firm Dollar Associates LLC in Birmingham, Ala., offered that reaction to Amazon's latest venture of offering business loans to its online merchants.

"I think credit unions can hold their own against all comers when it comes to solid business underwriting and a heartbeat for serving small business in their communities," said Dollar, a former NCUA chairman.

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