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Mobility Matters: Reaching for the Desert Sky in Member Mobile Adoption

Arizona credit union scores big with new mobile apps after thinking small. An in-depth look from Robert McGarvey, Credit Union Times' veteran technology writer.

By Robert McGarvey | Updated on October 09, 2012

Stop thinking small. Mobile is in every hand today just about and there is no shinier proof than the recent rollout of mobile banking — to a surprisingly huge membership segment – by Desert Schools Federal Credit Union, the $3 billion, Phoenix-based institution.

Desert Schools had been dithering about rolling out mobile for some years – “We knew we needed it to retain members,” said Cathy Graham, a vice president who said that such plans had been put on hold as Desert Schools found itself in one of the geographies hardest hit by the recession. But when the economy began to perk up, Desert Schools put mobile banking back on its must-do list.

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