Credit unions are always looking for new or fresh ways to make an impression on members, including their kids.
That's why the $183 million Texell Credit Union in Temple, Texas, decided to retire a former Kid's Club and mascot, Moola, to make way for a new group called the Dollar Squad Kids' Club.
With characters named Cash, Savvy, Earnie, Charity, Spendy and Mooch, Texell is hoping the new Dollar Squad Kids' Club will project a fresh, modern image to attract the interest of kids under 12.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
