The newest shareholder of CU Direct Corp. is the Credit Union Association of New York.
The Ontario, Calif.-based lending solutions provider said the New York association is the 99th organization to become a shareholder.
Through the new partnership, the association will promote CU Direct's products and services to credit unions, according to CU Direct.
“Our decision to partner with CU Direct is a sign of support for the CUSO and the value their products provide in the credit union marketplace,” said William Mellin, CUANY president/CEO.
CU Direct is the parent company of CUDL, Lending Insights, Lending 360, CUDL Retail and Vero brands.
Established in 1917, the CUANY in Albany, N.Y., serves 422 credit unions with $61 billion in assets and 4.7 million members in New York.
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