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Harvard Credit Union Inks Deal on Alumni Cards

A deal announced last week between the Harvard Alumni Association and the 31,000-member $409 million Harvard University Employees Credit Union has guaranteed that at least 4,500 alumni of the university will carry the credit unions credit card.

By David Morrison | Updated on October 07, 2012

A deal announced last week between the Harvard Alumni Association and the 31,000-member $409 million Harvard University Employees Credit Union has guaranteed that at least 4,500 alumni of the university will carry the credit union’s credit card.

The Cambridge, Mass., credit union is the latest in what has become a trend of credit unions getting into the market for affinity card issuing, whether by capturing affinity organizations from banks, adopting them after a bank broke off a relationship or launching affinity card programs with new partners.

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