Jeff Rendel shares lending advice with credit union executives gathered Monday for the New Jersey Credit Union League meeting.

ATLANTIC CITY, N.J. — As credit unions are looking for bigger and better revenue strategies, the sales-service philosophy is becoming increasingly important.

Jeff Rendel, president of Rising Above Enterprises in Corona, Calif., advised credit union professionals and volunteers attending the New Jersey Credit Union League’s Annual Conference on Monday to implement a structure that aids both the member and the credit union.


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