ATLANTIC CITY, N.J. — As credit unions are looking for bigger and better revenue strategies, the sales-service philosophy is becoming increasingly important.
Jeff Rendel, president of Rising Above Enterprises in Corona, Calif., advised credit union professionals and volunteers attending the New Jersey Credit Union League's Annual Conference on Monday to implement a structure that aids both the member and the credit union.
For example, when a member signs up for a transaction account, get an instantly issued debit card in their hand. Rendel added that offering mobile banking and bill pay will help keep the members tied to the credit union.
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