In an era of almost daily news about alternate and mobile payment solutions in our industry, credit union executives are right to be concerned not only about the future of their business but also of the potential dilution of their brand as new players enter the market.
Consider this scenario. Brandon and Nicole need a new lawn mower. They've been saving money for a couple months in their share account, researching different models and watching for deals. They plan to use their credit union credit card to make the purchase when the time arrives.
The Sunday paper is delivered, stuffed with ads, and Brandon spots the lawn mower he wants on sale at the local big box home improvement store. He and Nicole borrow a trailer from the neighbor, load up their two kids and head to the store.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
