The greater the challenge the more fun Bill Clancy, vice president of retail strategy at Lake Michigan Credit Union, has trying to figure out a solution.

"I love to be challenged. It's about rising up to achieve success in whatever that challenge may be, whether improving member experiences, building awareness of the reasons why credit unions are a better choice or just learning new things," said Clancy, who has been with the  $2.6 billion Grand Rapids, Mich.-based credit union for eight years. "It's what motivates and drives me every day."

It also motivated his selection as the newest Trailblazer 40 Below by Credit Union Times.

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