With approximately 70 million possible tablet users by year end and 4.6 billion smartphones being used worldwide, it's safe to say credit union members are mobile.
As credit unions begin to adapt and cope to the so-called post PC era, how will their mobile applications on smartphones and tablets affect how they service and market to nonmembers and existing members? How do credit unions adjust to third party applications?
Currently, members no longer need to log in via online banking or even download a credit union's mobile banking app. Most credit union mobile banking applications cover the basics of reviewing account balances, transferring funds, and utilizing bill pay. If the credit union is a step ahead, they now offer remote deposit capture and person to person payments but that still cannot fully compete with tools that allow you to have all your accounts in one place including investments and the value of your home.
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