A survey by a major investment firm revealed that 77% of parents are uncomfortable talking about finances with their kids.
This revealing bit of information led the $1.9 billion CommunityAmerica Credit Union of Kansas City, Mo. to launch a new mobile app, "Socky Saves," for children.
Available free for Android and iPhone users, the app features its popular sock puppet character Socky Saves-a-Lot, and is designed to help children learn financial fundamentals, as well as foster deeper conversations with their parents about money.
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