Americans love their T shirts, and giving them away can help gain new friends, as the $750 million Xceed Financial CU recently found out.
The El Segundo, Calif., credit union held a Facebook promotion by offering the popular "I HEART Xceed" T-shirt to members who "liked" Xceed's Facebook page, as well as those who followed its Twitter feed.
In just four days, Xceed Financial said it increased its circle of friends by 42%. Starting at a baseline of 615 "likes" gathered over three years, the 59,000-member credit union gained 262 followers from the Facebook promotion.
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