Americans love their T shirts, and giving them away can help gain new friends, as the $750 million Xceed Financial CU recently found out.
The El Segundo, Calif., credit union held a Facebook promotion by offering the popular "I HEART Xceed" T-shirt to members who "liked" Xceed's Facebook page, as well as those who followed its Twitter feed.
In just four days, Xceed Financial said it increased its circle of friends by 42%. Starting at a baseline of 615 "likes" gathered over three years, the 59,000-member credit union gained 262 followers from the Facebook promotion.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
