Broker-dealer and registered investment adviser Cetera Financial Group has announced a new brand structure that will impact a firm that counts credit unions among its clients.

Pending regulatory and other approvals, in the coming months, the St. Cloud, Minn.-based PrimeVest Financial Services, a self-clearing firm that serves nearly 500 financial institutions including more than 25 credit unions and more than 1,500 advisers, will be renamed Cetera Financial Institutions.

Financial Network Investment Corp., a regional director network that provides local support to more than 2,100 advisers, will be renamed Cetera Advisor Networks.

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