Online and mobile banking is boosting convenience ratings of credit unions, helping the cooperatives catch up to big banks, market research firm Chadwick Martin Bailey said Wednesday.
A February 2012 survey of 1,400 consumers revealed that credit union members use online banking as much as bank customers, and in addition, give credit unions higher service ratings, the company said in a new report.
"These findings suggest a new banking value proposition is emerging," said Jim Garrity, managing director of the Boston-based firm's Financial Services practice. "The growth of online and mobile banking services means convenience and accessibility don't belong solely to large bank customers."
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