GTE Federal Credit Union is becoming GTE Financial, according to a mailer that just arrived in members' mailboxes from the Tampa, Fla., credit union.
The mailer points out GTE Financial has not been bought out or taken over by another financial institution, but remains a member-owned not-for-profit credit union. Account numbers will remain the same, and members are assured they won't need to do a thing.
On the website members are advised a new look will be unveiled Aug. 13. “It's simply time for a modern update that better reflects our brand,” an online message proclaims. New logo and signage are planned for branches.
The $1.5 billion GTE FCU is the second Tampa credit union to adopt such a rebrand. The $1.8 billion Grow Financial FCU changed its name from MacDill FCU in 2007.
Complete your profile to continue reading and get FREE access to CUTimes.com, part of your ALM digital membership.
Your access to unlimited CUTimes.com content isn’t changing.
Once you are an ALM digital member, you’ll receive:
- Breaking credit union news and analysis, on-site and via our newsletters and custom alerts
- Weekly Shared Accounts podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical coverage of the commercial real estate and financial advisory markets on our other ALM sites, GlobeSt.com and ThinkAdvisor.com
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
